If you own a business in Dallas-Fort Worth, you have probably searched “marketing agency near me” yourself. You also know what happens when you advertise: you are one of hundreds of businesses chasing the same customers through the same feeds, and the feeds are getting more expensive.
For most local companies, simply spending more online has stopped working. People scroll past sponsored posts, skip video ads, and tune out the rest. Our playbook starts from a different place: get recognized first, then be easy to find.
Recognition beyond the feed
Maverick Digital is a Carrollton-based agency led by Mason Boswell and Grant Isbell, and the center of what we do is digital out-of-home advertising — screens we install and manage inside local businesses.
Those screens live in coffee shops, fitness centers, restaurants and sports facilities: places people visit by choice and return to. A café like Java & Hopps in Addison is a typical host. Instead of fighting for a second of attention in a crowded feed, a local brand plays on the wall while people sit, wait and talk.
Search lift
The reason this works is something marketers call search lift. When a customer later needs a contractor, an attorney, a restaurant or an HVAC company, they are more likely to search for — and trust — a name they have already seen around their community. Recognition turns into branded searches, and branded searches turn into calls.
The digital side of the playbook
Screens start the conversation; the rest of the stack finishes it. Alongside our indoor billboard network, we run:
- search engine optimization and Google Business Profile management, so the familiar name sits in the map pack;
- pay-per-click advertising for high-intent searches;
- connected TV advertising for households in the same neighborhoods;
- design and branding, so the ad on the wall and the listing on the phone look like the same business.
No single channel carries the load. Each one reinforces the others.
Keeping ad dollars local
There is a community side to this too. Businesses that host our screens can also advertise on them, so a gym can reach the customers of the café down the street, and the café can reach the gym’s members. Money that would have gone to a national ad platform circulates between neighbors instead. If you run a venue with steady foot traffic, you can host a screen.
The proof point
We are part of the community we advertise in. Maverick Digital is a Pinnacle Level Member of the Metrocrest Area Chamber of Commerce, and our venues and clients sit across Carrollton, Addison, Farmers Branch and the wider North Dallas area. For campaign results, see our case studies.
As online competition keeps growing, the businesses that win will be the ones customers already recognize before they start searching.
Want to be one of them? Get in touch or call (214) 901-6456.