We've partnered with the Branch Herald and TX3DNews, trusted local news sources, to publish fresh stories about local marketing and business growth — and outlets like VoyageDallas have featured us too. Catch up on our latest features below.
Coverage from our local news partners plus features from other outlets across North Texas. Click any story to read the full piece on the publisher's site.
Published in partnership with Branch Herald and TX3DNews
TX3DNews As the world gets more connected online, consumers put a higher premium on businesses with a real presence in their own community. Psychologists call it the mere exposure effect — and when a brand shows up where people already spend their week, they search for it by name instead of comparing a page of unknowns.
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Branch Herald Competitive Dallas keywords now run past $25 a click, and social users swipe past sponsored posts in fractions of a second. The real problem isn't budget — it's blanket targeting across a 9,000-square-mile metroplex when your customers live within 10 miles, and pairing indoor screens with local SEO fixes it.
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VoyageDallas VoyageDallas sat down with Maverick Digital owner Mason Boswell to trace the path from franchise consultant to business owner. He breaks down the three non-negotiables he screened every opportunity against, the growing pains of scaling to 4th in the system for revenue growth, and why culture and character get hired before skill.
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TX3DNews Highway billboards cost thousands a month for three seconds of glance time, and digital banners barely clear a 0.1% click-through rate. North Texas advertising is shifting to hyper-local indoor screen networks paired with search — attention captured where people already are.
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Branch Herald Digital fatigue has hit an all-time high — consumers skip YouTube ads in five seconds, ignore pop-ups, and scroll past sponsored posts. Here's how pairing indoor billboards with local SEO turns that attention problem into measurable revenue.
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TX3DNews Digital fatigue has North Texas buyers skipping ads and scrolling past sponsored posts. Pairing indoor billboards with local SEO builds familiarity before anyone opens a search bar — and turned that combination into $68,000 in new revenue.
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TX3DNews Most customers decide who to trust long before they ever open a search bar. Maverick Digital pairs indoor digital displays with SEO, web design, and targeted ads so North Texas businesses are already familiar by the time someone goes looking.
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TX3DNews Hyper-local targeting and relentless creative testing helped Guardian Concrete Coatings turn one campaign into $91,000 in booked revenue — proof that local service brands win by reaching the right audience, not the widest one.
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Branch Herald Whether we like it or not, we've entered an era where marketing is almost synonymous with websites, social media, and digital advertising. Here's how local businesses are being found online.
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Branch Herald Pickleball has become one of the fastest-growing recreational sports in the country, and North Texas has quickly embraced the movement — a perfect stage for community-centered marketing.
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Branch Herald In an era where we skip YouTube ads, ignore pop-ups, and scroll past sponsored posts, one local company is making advertising something people actually want to watch.
Read the full storyLet's create a marketing strategy that delivers results. Contact us today for a free consultation.
