Pickleball is one of the fastest-growing sports in the country, and North Texas took to it quickly. Weekend games became leagues, leagues became tournaments, and the sport became part of how people in North Dallas spend their week.
A lot of that happens at Pickler Universe in Carrollton. That is a large part of why we are there.
The venue
Pickler Universe is a nearly 112,000-square-foot indoor facility with 24 amateur courts and a championship court, built for both top-level competition and everyday play. It draws players, families, professionals and spectators from across the area, and it hosted the Major League Pickleball season opener — the kind of event that fills a building and keeps people there for hours.
For a local business, that is the combination that matters: lots of people, from nearby, coming back again and again.
Why a venue beats a feed
Online, a brand competes for a fraction of a second and usually loses. In a place like this, it becomes part of the experience. People wait between games, watch matches, talk to friends — and the screens on the wall are part of the room they are spending time in.
“Events of that scale not only highlight the sport’s explosive growth, but also create valuable exposure opportunities for local businesses and brand partners,” says Mason Boswell, owner and CEO of Maverick Digital. “Your brand isn’t getting buried in someone’s feed — it’s being seen in real life by an engaged, local audience.”
That is the core of our indoor billboard network: an ad seen repeatedly, in a place people choose to be, by people who live close enough to become customers.
Relationships, not impressions
There is a second reason. Long-term growth for a local business usually comes from relationships, and community spaces are where those form. A brand associated with a place people love picks up some of that goodwill. One that only appears as a sponsored post does not.
“As the community continues to grow, we want Pickler Universe to be a place where businesses and people can grow alongside it,” says Grant Isbell, our operations manager. “It really is the people that make the place.”
Turning presence into customers
Visibility only pays off if the next step is easy. When someone who saw your ad at the courts searches for you that evening, your Google Business Profile should be the first thing they find: complete, current and full of reviews. Presence earns the search; the profile earns the call.
Pickler Universe is one of the venues on our locations page, alongside gyms, cafés and restaurants across Carrollton, Addison and Farmers Branch. If you run a venue where the community gathers, you can also host a screen.
Want your brand where North Dallas plays? Get in touch or call (214) 901-6456.